I partnered with Creative Director Anthony Slevin to tackle the logo challenge head-on. Through rigorous exploration and numerous iterations, we honed a design that truly represented Malta's unique character.

 This new logo became the foundation for a comprehensive rebranding initiative. Collaborating with Senior Designer Jose Cancela, we also developed a comprehensive set of brand guidelines to ensure consistency and impact across all platforms. These guidelines encompassed everything from typography and colour palettes to imagery style and brand voice, providing a clear roadmap for all future creative executions. I focused on creating a visual language that was both modern and timeless, highlighting the island nation's rich history, natural beauty, and warm hospitality.

My work included designing signage, print and digital advertisements, and large-scale out-of-home (OOH) billboards that were deployed across Europe, America, Asia, and Russia. As the Lead digital designer, I then led the charge on the digital front, ensuring the brand's online presence was not only visually stunning but also strategically aligned with the overall campaign goals.

 The result was a significant increase in brand recognition and a boost in tourism, proving the power of strategic design to drive real-world impact.