I’m excited to share a snapshot of the work I’ve been producing in my current role at Lidl. My focus has been heavily centered on digital motion, specifically designing and animating high-volume HTML5 display banners (both static and animated) and video content.

This role requires a keen eye for detail and adaptability. I work strictly within Lidl’s new brand guidelines, ensuring every asset—whether it’s for an internal office screen or a customer-facing social media campaign—is on-brand and pixel-perfect.

A major part of my process involves collaborating directly with senior leaders. I take feedback and changes from senior members and rapidly implement them to ensure our messaging aligns perfectly with business goals before going live.